In a pandemic-fueled year, online merchants faced many challenges including increased shipment delays, elevated customer service requests and site outages from increased web traffic, all while rethinking the role of stores with new omnichannel services. Despite these difficulties, online retailers prevailed during the 2020 peak season with:
- A 45% year over year increase in holiday sales
- More than $1 in every $4 spent on holiday season retail purchases coming from online orders.
In Digital Commerce 360's "Peak on a Peak: Wrapping up 2020 Holidays," you'll find an in-depth analysis of peak season 2020 including how retailers grappled with the heavy weight of holiday shipments and why omnichannel services became more crucial than ever.